Strategic Website Design for Women’s Health Experts

A thoughtfully designed website as impactful as the work you do. SEO-first and created in 30 days to reflect your expertise and drive enquiries.

Black hand-drawn downward arrow on a gray background.

For wellness professionals who want a website as unique and transformative as their work, without the template look.

CUSTOM WEB DESIGN

custom

  • No templates, no DIY, a full strategic website designed to work for your business.

    + Full design or rework of approximately 8 standard web pages (main navigation and associated drop-downs, blog set-up + system pages).

    + Mood board, colour palette, font selection and image curation.

    + Responsive design layout optimised for mobile and desktop. 

    + Content guidelines.

    + Detailed consultation and scheduled progress meetings.

    + Domain mapping.

    + Migration of up to 4 existing blog posts. Additional blog posts will be quoted for.

    + Integration of booking system, email marketing and lead magnet.

    + Foundational SEO: such as, page titles and descriptions, image labelling and alt text, URL optimisation, blog categories and tags.

    + Copy guidance and editing.

    + Personalised dashboard tutorial session for ongoing DIY maintenance including set up of Google Console and analytics.

    + 1 month of follow-on email support for questions and minor tweaks (relevant to the agreed project brief).

    Additional pages outside of the above scope, migrating old blog content and any other marketing assets can be quoted for.

  • Your website will be designed and launched in 30 days from project start.

    Your project will be scheduled into my calendar with time for your content preparation tasks and asset gathering ahead of our agreed project start date.

  • We start with an enquiry call to understand your vision and goals. I will explain my processes, how the project will unfold, the input and items I need from you, and my next available design dates.

    I will send you a quote, and when you sign on the dotted line and pay a deposit, your project will be scheduled into my design calendar. I will send your welcome package, and we'll begin a pre-project consultation phase to complete your project preparation tasks.

    During the consultation phase, you will be required to do some homework which will become the basis of your website content. This will also be time for you to deliver all the necessary assets for the project. I will guide you on all requirements.

    Depending on where you are with your content and assets, this period can take 1-2 weeks. I cannot start the design without all the necessary assets and content.

    We’ll meet for our project kick-off consultation at the start of the project to discuss all the details and content, then I get to work.

    During the project's design phase, we will meet for up to four catch-up sessions over Zoom to review progress. These will be scheduled at the start of the project.

    Your website will be launched after our final meeting and after any final checks and tweaks along with settlement of your final invoice.

    You will receive one month of free post-launch email support, including minor tweaks and edits.

    I will lead the process and will keep you informed of any requirements as we start and progress.

    Should you require ongoing maintenance, you’ll find details of pricing and services in both your Welcome and Post-Project Launch Package docs.

  • The CUSTOM package starts at £3990.

    I require a 50% deposit upon booking and the remaining 50% upon completion, payable via bank transfer.

    If you are a member of The Fertility Nutrition Centre, please contact me for your colleague discount.

  • This package doesn’t cover:

    + Annual Squarespace hosting.

    + Domain fees

    + Subscriptions for third-party paid-for integrations.

    + Complex functions like memberships or courses.

    + Full copywriting and logo design are not included but can be discussed and quoted for.

    + Additional pages (above the standard 8), excessively long pages and migration of more than 4 existing blog posts can be quoted for.


ALREADY HAVE A SQUARESPACE WEBSITE?

LET’S TALK SEO →

If you’ve already built your Squarespace website but need help increasing its visibility and driving traffic, my SEO Blueprint is the perfect solution.

While SEO is an integral part of my web design process, this package is designed specifically for existing sites—giving you ALL the essential SEO foundations and the tools to transform your site from a static storefront into a fully optimised, discoverable, and client-converting asset.

HAPPY CLIENTS

"I needed someone who would get me, understand what I need, and understand the field I work in. Sam really listened; she captured my identity and personality and created a beautiful business website for me, and actually much more as well.”

MARIKA WALKER, NUTRITIONIST, LECTURER AND FERTILITY SPECIALIST

“Sam completely got my vision and transformed my website into something fresh and engaging…The whole project went so smooth, the turnaround time was quick and I absolutely love the result. 100% recommend Sam to anyone who needs a new website.

VICKI HARMER, LONG REACH NUTRITION CLINIC

NUTRITIONAL THERAPISTS

HORMONE SPECIALISTS

HEALTH COACHES

HEALTH PRACTITIONERS

DIETICIANS

FUNCTIONAL MEDICINE PRACTITIONERS

• NUTRITIONAL THERAPISTS • HORMONE SPECIALISTS • HEALTH COACHES • HEALTH PRACTITIONERS • DIETICIANS • FUNCTIONAL MEDICINE PRACTITIONERS

All design packages include:

→ Responsive design optimised for mobile and desktop.

→ Foundational SEO.

→ Colour palette, font selection and stock image curation.

→ Full content guidelines according to package.

→ 20% off your first year’s Squarespace subscription.

→ Domain mapping

→ Integration of booking system, email marketing and lead magnet.

→ Google Console and Analytics set-up guide.

→ Post-launch support for confident DIY maintenance.

Whichever package you choose, your website will be fully functional and ready to go live with every detail in place. Built with intention, it will prioritise user experience and be optimised for conversions, ensuring it works as hard as you do.

How the web design process works

1. DISCOVERY + PREP: After completing all prep tasks, we will start with a one-hour call on our project kick-off date to discuss your website vision and review your brand strategy documents and content.

Silhouette of a man sitting at a table with a computer and cat

2. CONCEPTS + DESIGN: I’ll get started on moodboards and an initial website framework, keeping your brand’s unique style in mind. We’ll meet to review progress and refine the direction.

Solid black square, no visible features or details.

3. DEVELOPMENT + SEO I’ll build and refine your site with a focus on user experience and conversion strategy, ensuring it’s as functional as it is beautiful. From layout to edits, everything will be optimised for a seamless visitor journey, supported by all essential foundational SEO.

Three black arrows pointing diagonally downward on a gray background.

4. COMPLETION + LAUNCH I’ll take care of the final touches—domain setup, email, platform mapping—and walk you through your new dashboard. For post-launch support, see individual packages.

website design mock-ups

Flexibility and room to evolve

Whichever package feels right for where you are right now your website will be designed to grow alongside you and your business.

Sam Ferguson lying white sofa with laptop

My Gift to you

Every project includes two powerful extras, designed to ensure your website isn’t just beautiful—it’s built for long-term success.

Move over, samey freebies and token extras. They’re strategic, high-value tools designed to communicate your professionalism, ensure your website works for your business, and doesn’t just sits there.

Silhouette of person crossing arms, one foot raised, suggesting balance or contemplation, with a minimalistic style.

SQUARESPACE SEO GUIDE

A 50-page, no-holds-barred handbook with everything you need to keep your site optimised, visible, and attracting the right clients. No fluff— only insights that matter.

BRANDED LINKS PAGE

A unique links page that seamlessly aligns with your website design. Perfect for Instagram, making it easy for visitors to connect, explore, and take action.

Ready for your next chapter online?

Unsure? It all feels a bit overwhelming.

Get Prepped with my free Home Page Planner and learn how a designer builds a home page that actually converts!