Thoughtful design

for practitioners reshaping the

future of women’s health

Whether it’s a Custom build, Refresh, or Launch, I’ll help you craft a website that’s as impactful as the work you do.

THE CUSTOM PACKAGE

custom

For a fully customised design that brings your vision to life in 30 days.


THE REFRESH PACKAGE

ref

For a targeted update that gives your existing site a fresh, professional look in 5 working days.


THE LAUNCH PACKAGE

la

A streamlined, template-based site to help you get online quickly and confidently in less than 5 working days—perfect for new beginnings.


ALREADY HAVE A SQUARESPACE WEBSITE?

LET’S TALK SEO →

If you’ve already built your Squarespace website but need help increasing its visibility and driving traffic, my SEO Blueprint is the perfect solution.

While SEO is an integral part of my web design process, this package is designed specifically for existing sites—giving you ALL the essential SEO foundations and the tools to transform your site from a static storefront into a fully optimised, discoverable, and client-converting asset.

HAPPY CLIENTS

"I needed someone who would get me, understand what I need, and understand the field I work in. Sam really listened; she captured my identity and personality and created a beautiful business website for me, and actually much more as well.”

MARIKA WALKER, NUTRITIONIST, LECTURER AND FERTILITY SPECIALIST

“Sam completely got my vision and transformed my website into something fresh and engaging…The whole project went so smooth, the turnaround time was quick and I absolutely love the result. 100% recommend Sam to anyone who needs a new website.

VICKI HARMER, LONG REACH NUTRITION CLINIC

NUTRITIONAL THERAPISTS

HORMONE SPECIALISTS

HEALTH COACHES

HEALTH PRACTITIONERS

DIETICIANS

FUNCTIONAL MEDICINE PRACTITIONERS

• NUTRITIONAL THERAPISTS • HORMONE SPECIALISTS • HEALTH COACHES • HEALTH PRACTITIONERS • DIETICIANS • FUNCTIONAL MEDICINE PRACTITIONERS

All design packages include:

→ Responsive design optimised for mobile and desktop.

→ Foundational SEO.

→ Colour palette, font selection and stock image curation.

→ Full content guidelines according to package.

→ 20% off your first year’s Squarespace subscription.

→ Domain mapping

→ Integration of booking system, email marketing and lead magnet.

→ Google Console and Analytics set-up guide.

→ Post-launch support for confident DIY maintenance.

Whichever package you choose, your website will be fully functional and ready to go live with every detail in place. Built with intention, it will prioritise user experience and be optimised for conversions, ensuring it works as hard as you do.

How the web design process works

1. DISCOVERY + PREP: After completing all prep tasks, we will start with a one-hour call on our project kick-off date to discuss your website vision and review your brand strategy documents and content.

2. CONCEPTS + DESIGN: I’ll get started on moodboards and an initial website framework, keeping your brand’s unique style in mind. We’ll meet to review progress and refine the direction.

3. DEVELOPMENT + SEO I’ll build and refine your site with a focus on user experience and conversion strategy, ensuring it’s as functional as it is beautiful. From layout to edits, everything will be optimised for a seamless visitor journey, supported by all essential foundational SEO.

4. COMPLETION + LAUNCH I’ll take care of the final touches—domain setup, email, platform mapping—and walk you through your new dashboard. For post-launch support, see individual packages.

website design mock-ups

Flexibility and room to evolve

Whichever package feels right for where you are right now your website will be designed to grow alongside you and your business.

Sam Ferguson lying white sofa with laptop

My Gift to you

Every project includes two powerful extras, designed to ensure your website isn’t just beautiful—it’s built for long-term success.

Move over, samey freebies and token extras. They’re strategic, high-value tools designed to communicate your professionalism, ensure your website works for your business, and doesn’t just sits there.

SQUARESPACE SEO GUIDE

A 50-page, no-holds-barred handbook with everything you need to keep your site optimised, visible, and attracting the right clients. No fluff— only insights that matter.

BRANDED LINKS PAGE

A unique links page that seamlessly aligns with your website design. Perfect for Instagram, making it easy for visitors to connect, explore, and take action.

Ready for your next chapter online?

Unsure? It all feels a bit overwhelming.

Get Prepped with my free Home Page Planner and learn how a designer builds a home page that actually converts!