Quick SEO Win #3: How Do I Get onto Page 1 of Google? Focus on Titles and Descriptions First
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This is part of my Quick SEO Wins series - designed to help you take control of your SEO, one practical and impactful step at a time.
If you’re wondering how to get onto page 1 of Google, the truth is, it doesn’t start with complex SEO tricks or expensive tools. It starts with the foundations, and in this blog, we’re talking - getting your titles and meta descriptions right.
These are some of the very first things both Google and your potential clients see - and they’re often the reason someone chooses to click on your website… or scroll right past.
Missed the first and second Quick SEO Win?
Quick SEO Win #2: Internal Links - The Hidden SEO Shortcut for Wellness Businesses
Why Titles and Meta Descriptions Are Your Biggest Quick Win
Your SEO titles and meta descriptions don’t just help Google understand what your website is about - they directly affect how many people click through to your site.
📊 In fact, research shows that the first page of Google captures over 90% of all website traffic, and improving your title and meta description can increase click-through rates by up to 30%. (Source: Backlinko)
If you’re wondering how to build traffic and get more clients, this is where it starts.
Update your SEO Title under Page Settings. Keep it short, focused and capitalised.
💡 Quick Tip: Use ChatGPT to Generate SEO Titles
You don’t have to do this alone. Try this prompt:
‘Write a wesbite SEO title with 50-60 characters for page/blog [title of content]. Include the keyword [e.g perimenopause nutrition support].’
Step 2: Optimise Your Meta Descriptions (150–160 Characters)
If your SEO title grabs attention, your meta description is what convinces people to click. This small block of text appears under your page title in Google results, and it’s prime space to tell searchers exactly why they should visit your site.
Here’s what a good meta description should do:
Stay between 150–160 characters to avoid being cut off
Include your main keyword naturally
Clearly explain the benefit to the reader (what’s in it for them?)
Encourage action - think of it as a mini sales pitch for your page
💡 Example (Bad):
‘We offer services to help improve your health and wellbeing.’
💡 Example (Good):
‘Struggling with low energy? Get expert nutrition support for hormone balance and start feeling like yourself again. Book your consultation today.’
Add a custom meta description for every page to help it stand out on Google.
💡 Quick Tip: Use ChatGPT to Write Meta Descriptions for You
Try this prompt to generate ready-to-go meta descriptions:
‘Write a meta description at 150-160 characters for a [page/blog]. Include the keyword [nutrition for hormone balance] and make it engaging and action-driven but in line with my usual business tone.’
Step 3: Clean Up Your URL Slugs (Keep It Short and Simple)
This is still important, but secondary to getting your titles and descriptions right. Your URL should:
Be short and keyword-focused
Avoid unnecessary words and filler content
Use hyphens to separate words
💡 Example (Bad):
/blog/august-news-and-special-offers
💡 Example (Good):
/nutrition-support-perimenopause
What If You Need to Change a URL? Here’s Where 301 Redirects Come In
If you’re updating URLs on existing content, always set up a 301 redirect. This tells Google the old URL has permanently moved and passes SEO value to the new URL - helping you avoid broken links and lost traffic.
Add a simple 301 redirect when changing page URLs to keep your traffic flowing.
The Bigger Picture: How This Helps You Build Traffic and Get More Clients
If you’re asking, ‘How do I get onto page 1 of Google?’, this is your answer:
Start by making it absolutely clear to Google (and your ideal clients) what your pages are about - and why they should care.
This is part of building the essential SEO foundations for your Squarespace website - and it’s one of the fastest ways to start increasing visibility, clicks, and ultimately, client enquiries.
Quick Recap: Your SEO Action Step Today
Want to start seeing real results from your website?
📌 Review your SEO Titles - make them keyword-rich and under 60 characters.
📌 Write custom Meta Descriptions that make people want to click.
📌 Clean up your URLs and set 301 redirects if you’re changing them.
FAQs About SEO for Health and Wellness
How do I get onto page 1 of Google?
Start by nailing your SEO titles and meta descriptions. These are quick, actionable changes that help Google understand your content and increase your chances of ranking.
How do I build traffic?
Focus on foundational SEO: titles, descriptions, clear website structure, and regular content that answers the questions your ideal clients are searching for.
How to get more clients from my website?
Make sure your website is set up to convert. Guide visitors toward clear next steps, offer lead magnets, and ensure every page has a purpose.
What are the 4 types of SEO?
On-page SEO – Optimising titles, descriptions, and content
Technical SEO – Managing site speed, security, and indexing
Off-page SEO – Building authority through backlinks
Local SEO – Helping people in your area find you easily on Google
So what’s next?
Get in touch to enquire about the SEO Blueprint package.
If you’re not ready for the Blueprint level of support, I also offer an SEO Health Check which provides a clear and concise personalised report on your website’s current SEO status.
Or, if you’re ready to go ALL IN and invest in my fully managed, ‘hands-off’ SEO Partnership package, you can read all about that here.
And if none of this is where you’re currently at, but you plan to start learning about SEO to manage it entirely independently, then download my new ebook to get a step ahead.
5 Google Search Secrets walks you through 5 key steps I recommend to clients who want to improve their visibility on Google without throwing more time at Instagram or second-guessing their website. And you’re already a step ahead with the first one!
These are real, actionable steps that most SEO agencies wouldn’t share without a contract!
Click 👇 and Download the guide to uncover five powerful fixes you can implement today to start building momentum the smart way.
These are the behind-the-scenes actions I take for clients in my SEO Blueprint and SEO Partnership packages, now available to you, free.
Sam Ferguson is a website designer and SEO specialist for nutritionists, functional medicine practitioners, and women in wellness. With a unique blend of industry insight and technical expertise, Sam helps clients create impactful websites that attract, engage, and convert. When she’s not designing, you’ll find her sharing practical digital marketing tips to help wellness professionals grow their online presence with confidence.